Gentle by design.
Great skincare taught us that effective care doesn’t have to be harsh. We brought that same thinking to oral care.
Gentle polishing agents, lightweight texture, and natural actives that work with the body. Every ingredient has a purpose.
Made with what your teeth are made of.
Hydroxyapatite is the building block of enamel. We use nano-hydroxyapatite to
- Strengthen enamel
- Help reduce sensitivity
- Gently brighten teeth
Why 10%?
Putting hydroxyapatite on the label is one thing. Putting a meaningful amount in the tube is another.
We chose 10% because it’s a concentration studied in clinical research on enamel care and cavity prevention.
Backed by research.
In an 18-month study of 189 adults, toothpaste containing 10% hydroxyapatite performed comparably to fluoride toothpaste in preventing cavities.
Key ingredients.
Every ingredient has a purpose.
Nano-hydroxyapatite
The same mineral your enamel is made of, formulated to help replenish lost minerals and strengthen teeth with every brush.
Sodium methyl cocoyl taurate
A gentle, coconut-derived cleanser that creates a rich, soft foam without SLS.
Spearmint oil
Naturally refreshing spearmint. All the freshness, without the overpowering mint burn.
Glycerin
A skincare staple that gives our formula its smooth, creamy texture and comfortable feel.
Sodium bicarbonate
Helps neutralize acids and gently lift surface stains for a fresh, clean finish.
Xylitol
A naturally derived sweetener that supports saliva's role in maintaining a healthy oral environment.
Hydrated silica
Gently polishes away surface stains for a smoother, brighter smile.
What we left out.
Every omission, on purpose.
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We remineralize with nano-hydroxyapatite instead. No fluoride needed.
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The detergent behind the foam. It can irritate soft tissue and dry the mouth.
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A harsh whitener that wears on enamel and dental work over time.
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Color that does nothing but change how it looks.
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An antibacterial we'd never add to something you use every day.
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Preservatives and plasticizers we would simply rather leave out.
The NASA connection.
The origins of hydroxyapatite toothpaste and its development in Japan.
NASA · 2024
18-month clinical trial.
A randomized study of 189 adults comparing hydroxyapatite toothpaste with fluoride toothpaste for cavity prevention.
Frontiers in Public Health · 2023
Hydroxyapatite in oral care.
A scientific review exploring hydroxyapatite’s applications in everyday oral care.
Materials · 2021 · University of Otago
